Digital Marketing / Advertising / Online Marketing are one of the most used terms of the marketplace today. However, it is sadly just a bunch of jargon for most of individuals who hear it and then use it to convey their travel. What exactly is digital marketing and what part of it important for today’s business participant? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your items onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is this task. That is what Online marketing is definitely. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing can be a wider concept than the social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing aside social media marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. This is often a way to get higher rankings previously search results inside the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it helps you stand out among the sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cases. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these so as whenever pests are not reminding them relating to visit to your website.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a huge digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771